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Research Optimus’s (ROP) Customer Intention and Purchase Analysis Survey is a strategic approach that accelerates discovery behind core intent and buying behaviors for more effective advertising of products and services. ROP assists businesses in understanding purchase intentions and identifies what they can gain from it based on objective data interpretation. Businesses that leverage customer behavior data to produce behavioral insights outperform peers by 85% in sales growth and 25% in gross margin. Identifying what steps, the customer goes through when making informed purchasing decisions, filling in market gaps, and identifying product needs allows business to deliver upon customer intention. our approach to purchase analysis surveys addresses both abstract and concrete business goals for customer purchasing behaviors. Through a rigorously comprehensive purchase analysis survey process, intent identifiers are established for more improvement across conversion rates.
